PRODUCT | VINOBARREL OPERATORS
The Operator & Venue Partner Experience
Your business thrives when your guests are delighted. VinoBarrel empowers venue operators with an intelligent, waste-eliminating system that drives recurring club revenue, enhances hospitality execution, and transforms a simple pour into an unforgettable destination highlight.
PRODUCT | Wine-as-a-Service solution
how it works.
VinoBarrel provides a wine-centered data and engagement platform that helps venues build community, elevate guest and fan experiences, and increase profitability. We combine an inviting, automated experience through our patented and connected wine-pouring barrels with membership, loyalty, and real-time insights that help operators understand their guests, encourage repeat visits, and grow revenue.
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The barrel gets people curious and brings them in. The experience, relationships, and intelligence we build around it make the whole offering valuable to venues, partners, and sponsors. Here’s how it works:
Automate & Scale Your Wine program & ClubÂ
Modern wine Service & clubs made easy
VinoBarrel modernizes wine service and wine club management by combining precision dispensing hardware with automated membership software. Reduce wine waste and pour inconsistencies while converting casual guests into loyal, recurring club members.
Key Servcices:​
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Automated Wine Service
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Wine Club Activation & Management
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Engagement Marketing
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Sommelier Recommendations
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VinoBarrel Operator Management
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Service Launch, Support and Maintenance
Look Inside the Barrel
VinoBarrel – Automated Wine Dispensing Solution
VinoBarrel is an integrated, self-service wine dispensing solution designed to improve efficiency and profitability for hospitality businesses. By combining keg-based wine service with seamless payment technology, we simplify operations, reduce waste, and increase profit margins.
Key Features:​
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The VinoBarrel holds 2 kegs simultaneously
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Each keg holds the equivalent of 26 traditional wine bottles
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VinoBarrel achieves 0% waste, raising net profits up to 65%+
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Ideal for operators seeking unique, stand-out experiences.
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Generates ~$4,000 in wine sales between keg swaps
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Accepts credit card payments via POS integrations
The POS Enabled Pour Process
POS Configuration Flow
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Wine discovery and selection
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Payment authorization
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Automated pouring begins
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Pour transaction complete
Guide to SELECTING and Pouring Wine
VinoBarrel Self-Service Pour Process
This video demonstrates the seamless, automated user experience of the VinoBarrel system. A customer uses a touchscreen tablet to select their preferred wine, authorizes payment using a contactless card reader, and watches the system automatically pour a precise glass of wine from the copper tap.
VinoBarrel offers flexible dispensing configurations to support a variety of hospitality, event, and wine club experiences. Options include:
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Key fob authentication for controlled access
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Open Pour for frictionless self-service
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Post-pour surveys to capture guest feedback
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Coupon redemption for promotions and special offers
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Membership pours for exclusive wine club benefits
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Credit card pours for seamless, pay-as-you-go service
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Each configuration can be tailored to the venue’s operational needs, guest experience, and revenue strategy.
Simplify Wine Service
Replace the complexity of traditional by-the-glass service with a mobile, self-contained wine system. Automated dispensing, configurable pours, and integrated access options help operators streamline service, support staff, and serve wine consistently across multiple locations.
Automate Your Wine Service
Protect Margins and Grow Revenue
VinoBarrel protects profit margins by reducing wine waste and inconsistent pours while growing revenue through self-service wine experiences, premium pours, and increased guest engagement.
Maximize Every Pour
Enhance Guest Experience
Configure the experience to fit your operation, from open-pour service and RFID authentication to prepaid wine credits, coupon redemption, and membership pours. Integrated engagement capabilities help operators deliver convenient, personalized wine experiences that encourage discovery, repeat visits, and increased guest spending.
Connect with Every Guest
Smarter Wine Service. Stronger Business Results.
Why Partner with VinoBarrel
VinoBarrel combines intelligent dispensing, advanced wine preservation, and flexible guest engagement in one mobile, connected platform—helping operators simplify service, protect margins, and create premium experiences that drive revenue.
KEY FEATURES & CAPABILITIES
Key features that simplify wine service
 Engineered for performance, reliability, and ease of operation, VinoBarrel eliminates the traditional challenges of wine-by-the-glass service. Here are key features of the VinoBarrel platform.
VinoBarrel - Operator Management Application
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Integrated Payments
Payment ready with Square POS capabilities; additional POS options available.
Mobility Design
Locking caster wheels allow for easy repositioning of the barrel so you can bring the experience directly to your guests.
High-Capacity Smart Dispensing
Dual-keg system with the equivalent of up to 52 bottles of wine.
Precision Climate Control
Intelligent temperature management (45°–72°F) helps ensure every pour is served at the right temperature.
Always Connected
Built-in connectivity provides reliable network operation as well as an offline mode that preserves transactions until connectivity is restored.
Operation Management & Visability
Our Operator Management Application (OMA)Â gives venue managers and operators real-time visibility into every drop poured across all physical barrels on their property along with other vital real-time telemetry & health data points.
Mobile Connection
With our Consumer Mobile Application (CMA) consumer access to can explore nearby VinoBarrel partner venues via an interactive map, view live digital tasting cards with sommelier tasting notes, and manage their multi-tier wine club memberships right from their mobile device. -- COMING SOON --
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Configure your experience.
Connect with the VinoBarrel team. Work with us to determine the service model, number of barrels needed, ideal configuration, pour sizes, coupon marketing strategy and barrel location that best complements your venue, guest flow, and operational goals.
Wine Service, Reimagined in Three Steps.
Getting started with VinoBarrel is simple. Our connected platform makes it easy to configure your wine service, deliver a premium pouring experience, and engage guests in ways that grow revenue and build lasting loyalty.
getting started with vinobarrel
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Pour with precision.
Finalize your partnership, make your initial wine selection, schedule installation, and prepare your team for a seamless launch with our fully managed onboarding and implementation process.
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Launch program with your customers, deliver consistent service while protecting wine freshness and controlling waste.
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Engage every guest.
Engage every guest with interactive self-pour experiences, personalized promotions, and membership benefits that grow your wine club and deepen customer loyalty. Drive wine discovery, increase revenue, reduce waste, and create memorable experiences that keep guests coming back.
what our customers say.
CUSTOMER & PARTNER TESTIMONIALS
Hear how businesses like yours are enhancing customer experiences and driving growth with VinoBarrel.
"VinoBarrel has been a tremendous asset for our restaurant — giving guests a new, engaging way to enjoy wine while delivering real, trackable results from our repeat customers."
Robert Kaster
Restaurant Owner, El Viñedo Local - Atlanta
"Here's the thing about the VinoBarrel system: it provides an innovative and engaging approach to serving wine, offering a solution that is sustainable, mobile, user-friendly, and profitable."
Sharon Charny Woschitz
WSET, Proprietor @ SJC Wine, LLC & Wine Business Consultant
"I retired with 33 years in the Wine business. I have not seen anything as exciting, innovative, new and memorable as I see in what Seth Lytle has introduced with VinoBarrel. This could be a game changer in the wine space."
Chip Colson
Southeast Division Manager, Ste Michelle Wine Estates
"All of our members loved it. It's a great way to pour wine and share with friends"
Ty Hinson
Food and Beverage Manager, Old Toccoa Farm
VINOBARREL social wine clubs