Beyond the Barrel

At VinoBarrel, our mission is simple: to bring people together and celebrate good things.

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The inspiration comes from founder Seth Lytle’s childhood memories—not in vineyards, but at his grandparents’ authentic Italian wine parties. Those gatherings left a lasting impression, sparking a vision to create something just as joyful and shareable for the world today.

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With a background in technology and systems engineering, Seth combined his expertise with his love of wine to launch VinoBarrel in 2022. By March 2024, the first barrels debuted at Georgia’s Chateau Elan, allowing the winery to pour more of its wines to more of its guests. By August, those barrels had already served over 2,000 glasses—and sparked just as many smiles.

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For Seth, VinoBarrel is more than a product. It’s a platform designed to bring people together around wine in a smarter, more efficient, and more authentic way.